The Hour Rose Blog.

A Tale of Two Cities, One Mission

Eight years ago, I set out with a simple goal: to create a space where people could look and feel their best. What started as a cozy 4-chair salon in the heart of Brooklyn has blossomed into a thriving community with a second home in Minneapolis. Today, as I celebrate this milestone, I’m reflecting on the journey that got us here, and the incredible clients who have made it all possible.

Brooklyn and Minneapolis might be separated by over 1,000 miles, but they’re united by their vibrant energy, unique style, and amazing people. Opening our second location in Minneapolis wasn’t just a leap of faith and a dream of mine—it was an extension of the love we’ve felt from our Brooklyn family. Now, we get to share that same passion for hair and beauty with two incredible communities.

The Magic Behind the Chair

The idea of a blog for the salon at first never occurred to me. How many people would actually be interested in the ins and outs of a salon. especially from a one-sided perspective? The truth is, there are so many aspects to a salon and its environment, and as stylists we daily get asked questions about our industry. And our lives. Being a Stylist comes with so much more to it than just doing hair. We don’t “play with hair all day”, as one person said to me once. We are your Hairapist. Your stylist, your therapist, your friend, your human connection. We are the ones you trust with a big change in your appearance, and we are often the first you tell of a big life event. And when I think about that, and all there is to talk about the complexities of the subject (and the not-so complexities), a blog seemed like a great idea.

When meeting someone for the first time in my salon, I often get asked this one question: Where did the name “Hour Rose” come from? Is your name Rose? Is it your middle name? No, it is not my name. The idea for Hour Rose came from days of research and coming up with brand names. I really wanted to find a name for the brand that was unique, memorable, and something that called to me personally. If you know me, you know I love the arts, so I turned to my art books to get inspired. I look at painting after painting, sculptures, and drawings, and their titles. Some were quite literal and other titles were very abstract.

I then came across a sculpture by artist, Carl André, called ‘Hour Rose”. It stopped me in my tracks when I saw it. If don’t know this sculpture, it is a red geometric piece that conveys the essence of time in the shape of what appears to be an hourglass. The title of the piece had me thinking about the symbolism within the piece and how it connected to time and beauty. The symbol of beauty is a Rose (I love roses, who doesnt?), and a haircut is about an hour. So, an “hour to a Rose” came to mind. HOUR ROSE. It seemed to work so well and felt almost serendipitous. And through time we change and grow, just as we change our appearance or play around with our appearances. The possiblities are endless. And with that, a salon and a brand was born.

HOUR ROSE SALON.

Looking Back (and Forward!)

In eight years, we’ve really seen it all: the bold, the classic, the experimental, and yes, the occasional at-home dye job rescue mission. Through it all, our mission has stayed the same: to make every client feel confident and cared for. Looking ahead, we’re excited to keep growing, learning, and helping you express your unique style.

A Heartfelt Thank You

To our incredible clients: Thank you. Whether you’ve been with us since our first year or just discovered us, your trust means the world. You’re the reason we’ve been able to do what we love for eight+ wonderful years.

So here’s to you and to many more years of fabulous hair, great conversations, and unforgettable moments. Stop by and see us in Brooklyn or Minneapolis—we’ll have the scissors ready (and the coffee brewing)!